Bear Grylls Becomes Land Rover Global Brand Ambassador
British adventurer Bear Grylls has been announced as a long-term global ambassador for Land Rover.
He will support Land Rover’s activity at a global level and will play a part in the global launch of the New Discovery Sport, which will be revealed on 3rd September.
On his appointment, Bear Grylls said: “I’ve used Land Rover vehicles throughout my life, during my military career, on countless expeditions and then while filming, from deserts and jungles to the highest mountains. They always deliver a rugged reliability that you can always count on when the chips are down in hostile environments.
“Land Rover is all about adventure, and adventure has always been in my DNA. For the toughest challenges, a Land Rover is always my vehicle of choice, which is why I’m so proud to be associated with the brand.”
Bear’s TV show Man Vs Wild and Born Survivor became one of the most watched programmes in the world with an estimated audience of 1.2 billion. He also hosts the hit adventure show ‘The Island with Bear Grylls’ for Channel 4. His social media following is prolific with over 1.16 million Twitter followers and more than 4.8 million likes on Facebook.
Bear joins a roll call of Land Rover adventure ambassadors that have included legendary explorers such as Sir Ranulph Fiennes and Ben Saunders.
In one of his first projects with Land Rover, Bear appears in a short video that hints to the ultimate adventure. This teaser film leads up the reveal of the New Discovery Sport on 3rd September.